Introduction Creating department stores with world's day standards in each country can have positive results for tripping the supply system and exploiting it, that our dear country, Iran id not an exception. In our country, all the income groups pay much attention to their clothing and non-obligation of some of the suppliers in selling the low quality clothing with false brands caused many disorders in the market and has taken the customers' assurance of their purchase, so that after buying a piece of cloth, even with a known brand, they are not sure about its safety, and its being original by heart.

Modex departments are driven from study and research work related to the Iranian consumption society in the field of clothing which considering its social and economical class can provide sales policy in a very stylish and modern environment for all members of the family in each age group and with every taste. In fact, Modex departments are a network of big departments which provide various goods including, clothing, jewelries, and cosmetic and health care products with inclusive ownership.