Modex department stores always try to increase their attendance in the clothing market and improve their position.
It means keeping the existing customers and attracting more customers. This can be achieved by creating the situation and using the common techniques which are available. In the following some of these techniques are mentioned:

-  Providing and arranging the goods based on the customers needs and tastes.

-  All aspect attention to the welfare facilities required for the customers including the signs and symbols of the location of the good, guide books, facilities of easy transporting the goods (parking and packaging and fast and quick services and etc…)

-  Friendly relationship with the customers so that they feel comfortable in the departments and enjoy their shopping and be received.

-  Prestigious advertising appropriate to Modex departments and its customers.

-  Acting and using season and sectional sales.

-  Using creative solutions to supply special good of the department.

-  Self-service purchase.